Skip to main content

Home/ Media Industries Project - Carsey Wolf Center/ Group items tagged audience tracking

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
1More

Court Orders Spanish Broadcasting System to Restore Arbitron Encoding - 2010-02-15 22:3... - 0 views

www.broadcastingcable.com/..._Restore_Arbitron_Encoding.php arbitron media tracking radio hispanic audience underreporting legal dispute Spanish Broadcasting Systems
shared by kkholland on 16 Feb 10 - Cached
  • kkholland on 16 Feb 10
     
    Update on the court case between Arbitron radio ratings and Spanish Broadcasting Systems over SBS's refusal to encode their signals so that Arbitron can measure audience. SBS claims that Arbitron's measurment under counts Hispanic listeners and hurts their advertising rates.
1More

Winter Olympics Probably a TV Money-Loser - Media Decoder Blog - NYTimes.com - 0 views

mediadecoder.blogs.nytimes.com/...ympics-likely-a-tv-money-loser Olympics sports media advertising audience tracking online NBC
shared by kkholland on 16 Feb 10 - Cached
  • kkholland on 16 Feb 10
     
    Media Decoder of the New York Times explores why the 2010 Winter Olympics may be the first loss on Olympics broadcast in NBC's history.
1More

NBC Won't Stream Most of 2010 Olympics Online - Technorati Technology - 0 views

technorati.com/...nbc-wont-stream-most-of-2010 olympics coverage online nbc audience tracking
shared by kkholland on 16 Feb 10 - Cached
  • kkholland on 16 Feb 10
     
    An withering critic of NBC's decision to limit online streaming of Olympic events to curling and hockey, in what the author describes as an attempt to force viewers into traditionally measurable media.
1 - 3 of 3
Showing 20▼ items per page